Without a cohesive online identity, businesses risk being overlooked in today’s increasingly digital world. Recognizing this, Corp Vidhya partnered with GWD to transform their brand. By focusing on enhancing visibility, building trust, and showcasing their financial expertise, GWD helped Corp Vidhya attract new customers and drive growth through a well-rounded strategy that included branding, animated content, and organic social media marketing.

For typography, Helvetica, a Swiss font symbolizing authority, reliability, and timelessness, was chosen to represent the company’s values. The logo was designed to be an abstraction of a book, which is a homage to both the books of accounts and the symbolism of Vidhya. Central to the logo were the three leaves of the book representing the company’s core values— Vision, Value, and Vidhya.

GWD’s innovative strategy also included animated reels and comic-style visuals, creating relatable personas that simplified complex financial topics, addressing the challenge of shrinking attention spans. We further supported this with SEO-optimized blogs and comprehensive collateral materials—such as company profiles and eBooks—alongside organic social media marketing to ensure brand consistency and visibility across platforms.

Take a look at some of our creatives on Instagram.